For making a meaningful impact by using 天美网站传媒传媒 to gather diverse perspectives and ensure the presence of an authentic community voice in district plans.
Gathering student and parent feedback for important education leader hires is rarely easy鈥攂ut Michael DeFrancesco, Director of Educational Services & Human Resources at Calistoga Joint Unified School District, thinks he鈥檚 found the secret. "天美网站传媒传媒 is honestly superior to any other type of feedback system we've ever used," he shares.
Situated in the north of California鈥檚 Napa Valley, Calistoga JUSD is a tight-knit community. It鈥檚 a small district, serving 860 students at two schools, an elementary and a junior/senior high school, and the district prides itself on its small class sizes, ample resources, and individualized instruction.
It鈥檚 important to the staff at Calistoga JUSD to be connected with the community to ensure their involvement in student success. 鈥淥ur school district is 85% Latino, with a high percentage of English learners,鈥 explains DeFrancesco.
鈥淲hen we get our kids in kindergarten, they're pretty much our kids until 12th grade. This is a very special, unique place. It鈥檚 a very positive place to work and for our kids to go to school.鈥
DeFrancesco has been with Calistoga for five years and is in his 17th year in education. As Director of Educational Services & Human Resources for a small district, he wears many hats in his workday. So when it came to hiring a new Calistoga Junior/Senior High School Principal, he wanted to get the community involved in a meaningful way to ensure they picked the right candidate.
鈥淲e survey a lot,鈥 he explains. 鈥淚'm always on that line of 鈥榳e've done too many surveys.鈥欌 Luckily for DeFrancesco, his new Superintendent, Audra Pittman, had recently introduced new engagement technology to the district. She had participated in an Exchange and was impressed with the depth of insights our platform could capture in a short period. So when she brought 天美网站传媒传媒 to the table at Calistoga, DeFrancesco and his team were on board right away.
鈥淚 immediately thought: we could use 天美网站传媒传媒 for our principal search,鈥 he tells us. 鈥淚f we鈥檙e going to survey, let's get the community鈥檚 real feelings and responses.鈥
Bringing the community to the table
It鈥檚 not often that Calistoga finds itself looking for a new principal, so DeFrancesco wanted to ensure it was done right.
鈥淲e're not a big district, and we have an extremely stable workforce here. We don't do a lot of hiring, so when we do, we give each hire a lot of attention.鈥
DeFrancesco wanted to know what the staff, students, and families wanted to see in a new principal, so he could ensure the interview process considered their needs when choosing a candidate. He sent the Exchange link out to the district鈥檚 staff, current and incoming students, and families, asking:
What are the most important skills, experiences, and characteristics that the ideal candidate should possess to be successful as the next Calistoga Junior/Senior High School Principal?
He was thrilled with the insights he received just over a week later. 鈥淭he responses were much deeper than with our traditional engagement methods,鈥 he says. 鈥淭he Exchange data gave us more clarity into what people were expressing鈥攙ersus just me looking at survey data and saying, okay, people rated this high and this low. 鈥
Leveling the participation ground
As the community began to share their thoughts with each other and the leadership team, DeFrancesco got to experience what sets 天美网站传媒传媒 apart from other community engagement methods.
Our real-time AI analytics start to work as the first few thoughts come in, so DeFrancesco could watch how the conversation unfolded. 鈥淚t was fun to watch the results develop over time in the dashboard,鈥 he shares.
With our anonymous participation and randomized, anti-bias rating features, participants can share candidly and rate each other鈥檚 thoughts based on how well they resonate鈥攏ot on who shares them. 鈥淚 liked the Wordclouds,鈥 DeFrancesco explains, 鈥渁nd the ability to compare the quantity of keyword mentions with participant ratings to see the most important traits to the community.鈥
This patented system of sharing and rating ensures that leaders can see whether the group shares an idea or issue or if it鈥檚 more of a niche concern. Instead of allowing the loudest voices or vocal special interests to dominate the discussion, with 天美网站传媒传媒, leaders can truly get to the heart of what their community supports鈥攅nsuring that the district鈥檚 decisions have the backing of their community.
We know that DeFrancesco is a survey guy, so how does 天美网站传媒传媒 compare to the standard surveys he鈥檚 used in the past? 鈥淏etter on all fronts,鈥 he tells us. 鈥淭he workload related to creating the survey was much faster, because instead of having to come up with the candidate traits yourself and then type out a survey鈥攜ou think of one open-ended question.鈥
Data analysis at the speed of AI
DeFrancesco didn鈥檛 ask for community feedback lightly. He asked the community to weigh in on the new Calistoga principal hire because he wanted to deeply understand and take action on their perspectives.
Our AI analytics work quickly, giving DeFrancesco the time he needs to read through his community鈥檚 feedback. 鈥淚 spent more time [than I would with a simple survey] looking at the results because of the depth of the responses,鈥 he explains. 鈥淚 wanted to give the community feedback the attention it deserves versus just looking at a graph of the highest or the lowest responses.鈥
However, when it came to analyzing and summarizing the data, our platform took care of that instantly. 鈥淭he AI summaries were really nice to give verbiage and be able to read through, and I appreciate that the summaries were editable so that I could tinker with the wording a little bit,鈥 he shares.
Our secure integration with OpenAI, TE Advisor, draws from your Exchange data to execute your custom prompts鈥攍ike providing a concise summary of the community鈥檚 responses. DeFrancesco used our AI to summarize what each group was looking for in a principal鈥攕taff, students, and parents.
Guided by the greater vision
DeFrancesco had his community鈥檚 insights ready to pass on to the interview panel in just over a week. 鈥淲e used the results to drive the interview questions,鈥 he explains, 鈥渁nd also provided the AI summaries from the different groups to our interview panel.鈥
Using the participants鈥 own language to draft the interview questions, DeFrancesco was confident that the interview panel would represent the community interest as well as their own.
鈥淲e wanted to share with them that, although you're here choosing a candidate as a representative of the English department or another department鈥攑lease keep in mind that this is the greater vision for what the community wants.鈥
The AI summaries provided the panel with insights to guide their decision-making鈥攕o they could choose a candidate with the Calistoga community instead of for them.
What鈥檚 next for Calistoga
Calistoga has since hired the best candidate for the Junior/Senior High School Principal position in record time. DeFrancesco is confident that the new principal embodies all of the characteristics the community asked for, and he鈥檚 looking forward to the new use cases he has planned for 天美网站传媒传媒.
For the LCAP:
鈥淲e've been looking for a tool like this for years for our LCAP survey. We have a very robust LCAP survey, some of the responses are in a narrative format. So we spend so much time going through it and basically doing what the 天美网站传媒传媒 platform does, but manually. 天美网站传媒传媒 will allow us to leverage AI support in analyzing those results.鈥
For professional development:
鈥淐urrently, I use a very traditional survey for our professional development topics. I usually ask about the hot education topics and list them all in a survey format. But an Exchange would be a nice way to have more of a discussion.鈥
At individual school sites:
鈥淚'd like to see our site administrators use 天美网站传媒传媒 in their work with staff. Number one, I don't think this tool should live within one office鈥攊t should be a collective experience for our leaders. And two, I think it would benefit our principals' work with their teams. In the school staff setting, an Exchange can elevate the voices of those who don't usually get to speak or aren't heard.鈥
Get our Ultimate LCAP Handbook for California education leaders.
With almost two decades of experience in education, Michael DeFrancesco, Director of Educational Services & Human Resources at Calistoga JUSD, understands just how transformative 天美网站传媒传媒 has been for their community engagement. We asked him to share some advice for other leaders who bring our platform into their district:
Work as a team
鈥淲hen you're starting your 天美网站传媒传媒 onboarding, include your CTO, your superintendents, your principals, and your teacher leaders. You have to have a group of people that knows what you're doing with the 天美网站传媒传媒 platform and why to increase the potential district-wide benefit, versus a benefit to one individual or department.鈥
Plan how you'll use the tool with your district
鈥淯sing 天美网站传媒传媒 isn鈥檛 a one-off, and it shouldn鈥檛 be overwhelming鈥攖ry to strike a balance so it provides high leverage.鈥
Plan your actions
鈥淗ave a plan of action for what you'll do with the results. How are you going to leverage the information you gather? If you're going to listen, then you need to act on what you hear. Participants want to know that you're honoring their feedback, not just asking and then doing what you want.鈥
Send participation reminders
鈥淪ending reminders to folks is helpful. We sent a reminder midway through the Exchange and then near the end before we closed the Exchange.鈥
Share the results
鈥淐lose the loop and share the results back. With 天美网站传媒传媒, there鈥檚 a real opportunity to echo your participants鈥 feedback and make sure to remind people that you鈥檙e listening.鈥
The future of community engagement at Calistoga JUSD
With such a responsive, close community to serve, Michael DeFrancesco is glad he鈥檚 found an engagement platform that matches his commitment to building their trust in Calistoga JUSD.
鈥溙烀劳敬酱 is an amazing platform. It strengthens the work we do, and it gives us an unparalleled depth of understanding. We use 天美网站传媒传媒 to speak to our community, to listen to our community. It's a robust, holistic engagement platform.鈥
Besides the trust he鈥檚 able to build with the staff, students, and families at Calistoga JUSD, DeFrancesco has another reason why he鈥檚 glad 天美网站传媒传媒 is in his toolbox. 鈥淚t makes my work super efficient,鈥 he says. 鈥淚t's just so easy to use鈥攜ou ask a question, send it out to your community, and get great results.鈥
Looking to get an unparalleled depth of insight into your community? Get in touch with us to find out how 天美网站传媒传媒 can help you transform your engagement and make more equitable, efficient, and effective decisions.
鈥溙烀劳敬酱 was honestly superior to any other type of feedback system we've ever used. The authenticity of the engagement was much higher, and what we got in terms of outcomes was much higher.鈥
MICHAEL DEFRANCESCO, Director of Educational Services & Human Resources, Calistoga JUSD
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