天美网站传媒传媒

Using the 天美网站传媒传媒 enterprise discussion management platform, we connected with 300 Fortune 1000 Revenue Leaders from across the continent to find out what obstacles to growth they were facing in 2021.

One of the first things to break in the remote workplace was strategic alignment. All of our existing systems, primarily based on in-person meetings, were suddenly defunct. So not only did the go-to-market strategy need to change overnight to accommodate remote selling, but leaders needed their teams aligned and ready to execute on new strategies right away to maintain momentum. 

 The revenue leaders we connected with ranked these thoughts highly:

鈥淢aking sure that our go-to-market strategy is effective and that my team is all pulling in the same direction with it. Getting people connected in the same direction when we鈥檙e all remote makes things a bit trickier.鈥�

鈥淗ow to gain alignment on strategy for the sales team. Some of the team don’t seem on board with what we have rolled out.鈥�

There are a couple of facets to this problem: getting feedback from your team on what they need to align with your new strategy and solving their challenges as they come up to maintain alignment. 

What鈥檚 working, and what needs to be fixed?

First, let鈥檚 look at it from a stakeholder鈥檚 perspective鈥擶ho was included in the planning process for the go-to-market strategy? Was it a top-down decision, with information cascaded down to your sales teams, or was it a collaborative effort that included voices from the field? 

It鈥檚 easier to get support from people who are included in the process from the beginning. That support translates into better innovation and strategic alignment, and better organizational health overall. notes that 鈥渢he healthiest companies emphasize bottom-up innovation powered by employee contributions.鈥�

So in the initial stages of setting your strategy, ask your teams what they feel is working and what they think needs to be fixed. That way, your strategy is more likely to meet their needs, and it will be easier to gain alignment and spark motivation to reach your revenue goals.

What challenges or obstacles are you facing?

It鈥檚 one thing to get people on board with a new strategy and entirely another to keep the momentum going as they take it to the field. They鈥檒l likely face challenges in executing your strategy, and if you know what those are as they come up, you鈥檒l be able to help solve them before they become a roadblock.

The most significant factor here is regular communication. It鈥檚 time-consuming, but it鈥檚 necessary to build a robust and agile strategy. In addition, you may find that several of your team members are facing similar challenges. Bringing them together for collective problem-solving will make tackling their challenges that much easier.

Build and validate your strategy with team insights

Many of our customers use 天美网站传媒传媒 to inform their strategic direction, keep their strategy agile, and maintain alignment throughout the quarter and year. 

Our platform provides an unbiased, anonymous space for your team to share their ideas and challenges. It takes the pressure off participants who aren鈥檛 comfortable speaking up and levels the playing field for those who tend to dominate the discussion. As the leader, you know you鈥檙e hearing their honest thoughts, and you鈥檙e able to surface valuable insights that you might otherwise miss.

• Run an Exchange in the early stages of setting your strategy, in a kick-off meeting, or even before that. Our analytics make it quick to synthesize your data into clear, actionable points that will ensure your team supports your strategy and has what they need to execute on it. 

• Stay ahead of emergent problems and spot gaps by running a regular cadence of Exchanges with your team as the strategy rolls out. Your team has the opportunity to rate each other鈥檚 challenges, so the most pressing issues rise to the top, showing you what you need to address as it comes up鈥攁nd before the problem gets too entrenched. 

• Celebrate your team鈥檚 wins. We do this regularly because not only do we learn from each other鈥檚 successes, but we keep the momentum going by identifying progress as it鈥檚 made. 

天美网站传媒传媒 is one tool that can help you both gain and maintain your team鈥檚 strategic alignment, helping you be more agile and successful as their leader.   

Use case: Quarterly Business Reports

Your Quarterly Business Reports will benefit from a regular cadence of Exchanges with your sales team. You can quickly gather data with our Align Strategy modules in the Exchange Studio to surface the obstacles your team encountered over the quarter, showcase their winning tactics, and uncover their resource needs for the next quarter. You鈥檒l be able to gather valuable data more quickly and download your Exchange results as slides for your QBR presentation.