March 30, 2022
Sarah Mathias
How to Build and Maintain Your Company Culture with 天美网站传媒传媒
8 minutes
Organizational culture has gotten a lot of buzz lately. And for good reason. A healthy culture is key to a healthy organization鈥� increasing employee engagement, productivity, retention, a sense of ownership, not to mention your bottom line. And although HR leaders may have been the in the past, making company culture everyone's responsibility is essential for getting it right.
鈥淐ulture has become a strategic priority with impact on the bottom line. It can鈥檛 just be delegated and compartmentalized anymore.鈥�
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Ongoing input from your employees is essential to building a robust and healthy culture. But gathering feedback can be cumbersome and time-consuming. An enterprise discussion management platform like 天美网站传媒传媒 can help. Read on for tips.
What is company culture, and why invest in it?
Company culture refers to a company鈥檚 shared value system as well as its work environment, mission, and leadership style. According to , 鈥淐ulture shapes attitudes and behaviors in wide-ranging and durable ways. Cultural norms define what is encouraged, discouraged, accepted, or rejected within a group. When properly aligned with personal values, drives, and needs, culture can unleash tremendous amounts of energy toward a shared purpose and foster an organization鈥檚 capacity to thrive.鈥�
Savvy leaders recognize the importance of building and maintaining a healthy company culture. So instead of making it HR鈥檚 problem, they鈥檝e committed to a , where individuals at their organization play various roles and share responsibility for developing and maintaining it.
According to , company culture is more important than ever in stressful times, and old-fashioned perks like 鈥渃atered lunches and nap pods鈥� are no longer cutting it. But leaders can strengthen company culture by building trust, revisiting values, and putting employees first.
What is High-Performance Culture, and How Do I Create One?
Include your employees in culture building
Ready to improve your company culture? Involve the people who matter with a platform that works. Launch a series of strategic Exchanges to tap into your employees鈥� collective intelligence and keep the culture-building process relevant. Timely employee input about ways to improve your company culture in addition to continual engagement is essential.
Engage your employees with a series of Exchanges to ensure your culture-building efforts have grassroots support and create a sense of ownership. Exchanges create a safe, open space for employees to share their ideas about what鈥檚 working, what鈥檚 not working, and what actions the organization should take to build a better culture. Allowing your employees to feedback and shape their organization鈥檚 culture creates buy-in, which in turn contributes to a more robust and enduring culture.
Craft a killer question
Killer questions are key to successful Exchanges as they elicit the most diverse ideas. First, think about your goals and what perspectives you鈥檒l need to understand to get there. A good example question comes from Skagit Regional Health in Arlington, WA.
They asked their staff:
What are some perspectives we need to understand as we work together to improve our culture at Skagit Regional Health?
This question invites all kinds of feedback and reinforces the idea that culture is something everyone in the organization has a hand in guiding.
Using a series of Exchanges to explicitly ask for the good and the bad is also useful. Ask questions like:
What are some important things you appreciate about the culture at [Organization鈥檚 Name]?
OR
What would you like to see changed about the culture at [Organization鈥檚 Name]?
Acknowledging that there鈥檚 always room for improvement can go a long way toward building trust in the process and creating a space for candid feedback. This leads us to our next tip:
Embrace all ideas
Unlike conventional surveys, 天美网站传媒传媒 generates diverse feedback. While positive, this can present challenges. Before launching your Exchange, have a conversation with participants. Letting them know that you鈥檙e open to both positive and negative feedback helps build trust in the process. If participants know you鈥檙e willing to accept constructive feedback and turn it into action, they'll appreciate the chance to share their ideas even more.
Communicate effectively by sharing information early and often
To prime your culture Exchange participants, develop a complete communications plan before launching. Share information early about why you鈥檙e reaching out and what feedback you hope to receive. Also, share your vision about how their insights could inspire real workplace change. This will get participants thinking about what truly matters to them and get them excited about the process. When you launch your Exchange, they鈥檒l participate with enthusiasm.
Follow through on your communications plan with a solid introduction, underscoring the importance of the conversation and the individuals you鈥檙e asking for feedback. Consider including a background video to put a face on the Exchange and make it even more engaging.
Put it all together
A series of company culture Exchanges can help participants feel like an essential part of the process, inspire ownership, and contribute to buy-in on your culture-building efforts. Implementing these tips will help make your workplace the best it can be for you and your staff.
Get in touch to see how we can help you create an effective culture Exchange. We鈥檇 love to hear from you.
Want to accelerate culture change in your organization? We鈥檝e got some tips. Check out our post about How to Leverage and Speed up Culture Change.
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