Transform involvement into authentic engagement and you'll be amazed at what people can accomplish. 天美网站传媒传媒 is here to help.
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Engagement Vs Involvement
Are your communities engaged, or involved?
As a leader, you know that ideas matter. And the language we use to convey them matters, too. Defining鈥攐r redefining鈥攚ords to align with our ideas is key in all sectors that aim to communicate with and receive the support of their communities, whether they鈥檙e parents, employees, or students.
We鈥檝e noticed a range of definitions and ways of interpreting both engagement and involvement in the education sector. While they may sound similar, there are fundamental differences. To create positive change in your district, you need to ensure your community is engaged, not just involved. Here鈥檚 why!
What is engagement?
Traditional definitions of engagement don鈥檛 capture what we鈥檙e aiming for in education or other people-centered sectors.
别苍路驳补驳别路尘别苍迟/别苍-驳别测箩-尘耻丑苍迟/
Noun:
We can do better than that. We define engagement as: a mutually beneficial interaction that results in participants feeling valued for their unique contribution.
What about involvement?
Involvement implies many of the qualities of an interaction that we include in our definition of engagement. The problem with 鈥渋nvolvement鈥� is that it is also used to describe a variety of one-way communication processes like surveys, newsletters and 鈥渢alking head鈥� info sessions.
What's the difference between engagement and involvement?
So the distinction between engagement and involvement seems to be grounded in the act of reciprocity or mutual benefit.
At 天美网站传媒传媒, we鈥檙e not alone in our quest to redefine engagement in organizations. Educator and researcher believes in the power of engagement, and she shares her definition here.
She says: 鈥hat the person 鈥榚ngaged鈥� is an integral and essential part of a process, brought into the act because of care and commitment.
She goes on to share:
Engagement, 鈥渋n comparison to involvement, comes from en, meaning 鈥渕ake,鈥� and gage, meaning 鈥減ledge鈥� 鈥� to make a pledge, to make a moral commitment . The word engagement is further defined as 鈥渃ontact by fitting together; 鈥� the meshing of gears鈥�.
If we look at the education system as an example, the implication is that the person 鈥榚ngaged鈥� is an integral and essential part of a process, brought into the act because of care and commitment. By extension, engagement implies enabling parents to take their place alongside educators in the schooling of their children, fitting together their knowledge of children, teaching and learning, with teachers鈥� knowledge.
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The power of genuine engagement
Genuine community engagement creates possibilities for flattening the school structure, sharing power and authority with educators and parents, and ensuring the agenda is mutually determined and beneficial.
Could the same hold true for other groups? Constituent or community groups, boards, and perhaps in more enlightened workplaces, employee or staff groups? What about customer engagement?
The question we need to consider is this: While we might be able to 鈥渋nvolve people鈥� with a survey, a newsletter, or an invitation to an information session, how can we transform this involvement into an authentic engagement where both sides realize the benefit?
Curious? We鈥檝e got solutions. Talk to one of our Education experts to find out how 天美网站传媒传媒, the world鈥檚 number one discussion management platform, can help you include all the voices in the room and genuinely engage with your communities.
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