天美网站传媒传媒

Using the 天美网站传媒传媒 enterprise discussion management platform, we connected with 300 Fortune 1000 Revenue Leaders from across the continent to find out what obstacles to growth they were facing in 2021.

Sure 鈥� many of us are adept at connecting with our 鈥渇riends鈥� on social media. But not many people wanted virtual relationships to be the primary way of interacting with one another. Well, COVID-19 had other plans, so here we are, navigating a virtual world with everyone, including customers. 

鈥淚nfluencing in a remote environment: When we meet clients or work with our teams face-to-face, it is easier to “read the room.” In a virtual environment, it is much more difficult.鈥�

鈥淎ttracting and retaining business in the digital space: We鈥檙e seeing fewer customers (and prospects) in person. Shifting to digital relationship building is key.鈥�

For your sales team, that means many of the ways they鈥檝e traditionally been able to build relationships with your clients or with each other are no longer viable or even desirable. So how do you replace or replicate the 鈥減ersonal touch鈥� online?

Check-in with your Team and your Customers

Digital relationship building is another area where the collective intelligence of your teams 鈥� or even the entire organization 鈥� can unlock ideas and approaches that may otherwise be overlooked. Each person has their stories of success or failure to bring to the table when it comes to connecting virtually with clients. 

• Ask your sales team for insights into what鈥檚 been working and what hasn鈥檛. This gives you data to inform new sales strategies for building virtual relationships with your customers. For example, you might run an Exchange before a strategy meeting to get a list of both the approaches proving successful in the digital space and where your salespeople are still falling short of making the connection with prospects and even existing clients. Then, during the meeting, you鈥檒l have some wins to share, and you鈥檒l have some areas of focus for your teams to brainstorm about.

• Run customer check-in exchanges to improve your relationships with your customers. Share the Exchange with your customers via email over an extended period of weeks, or run it live during any virtual events you鈥檙e hosting for your customers or prospects. Asking them about their current challenges and how you can support them will give you a quick read on how they鈥檙e faring in your virtual relationship and what you can provide to make that connection stronger. 

• Save the data from important conversations with your customers and use our analytics to get a list of insights so you鈥檙e never left guessing where they鈥檙e at. Plus, your dashboard has an option to compare exchange data, so you can easily see how well you鈥檙e meeting your customers鈥� needs throughout the year, and spot trends in the market.

Gaining real-time insight into your customers鈥� concerns will put you ahead of the competition when it comes to prospects. notes that especially with remote sales, it can make all the difference to a prospect when you have 鈥渘ew insights about their business or industry, or … can share what customers in similar situations are doing.鈥�

Nothing will replace in-person conversations, but you can provide your customers with an anonymous and unbiased platform to share what they need with you. With the valuable data you get from your Exchanges, you can make sure your sales teams have ideas they can put into practice right away.